Reviewing your fundraising strategy can help you focus more clearly on achieving your aims. You might decide to look at strategic development because of:
- A change in fundraising staff
- The need for increased income
- The feeling that there are missed opportunities
- A desire to explore one or more potential income streams
- An awareness that existing programmes are not as cost-effective as they might be
Our experience of strategic development can guide you through the process. Starting with a review of existing activity, we can establish the rationale for fundraising, taking account of future plans and resources, and draft a case for support. This is then used to assess what targets might be achievable from a range of different types of support, such as grant-making trusts, the National Lottery, companies or individuals.
We recommend an inclusive process whereby our consultants guide, advise and work through the planning and decision-making process with staff, service users and trustees, building consensus and a sense of joint ownership of whatever conclusions are reached.
Depending on what has been agreed at the outset, there are usually two stages to a strategic review:
This could comprise:
- A review of all relevant written material, including that relating to recent fundraising
- Selective face-to-face interviews with staff, trustees and key supporters
Developing the strategy
What we can do:
- Develop a persuasive case for support
- Research into the potential sources of funding available
- Evaluate different options and methodologies and the implications for fundraising resources
- Produce a report setting out options and recommendations for action
- Produce a strategy, with objectives, an action plan, a detailed timetable, a risk management plan, a budget and a resourcing plan
Where next ?
To have an informal conversation with a member of our team please call 07515853834 or email email@example.com